Pranapoorna and SDG 15 (Life on land)

Silent Spring took the whole world by storm when the damage being done to the environment was brought to the forefront by Rachel Carson, famous marine biologist and nature writer. Ever since the damage done by DDT and other chemicals which was documented, WHO was consistent with the Stockholm convention on POPs, which bans DDT from all uses. Her work helps to identify where each country would stand with respect to environmental protection. But it’s clear that the ramifications of the ‘silent spring’ continue to be felt today. We have to accept that climate change is happening and that humans are making the problem worse. The researchers established a precise link between the release of greenhouse gases to rising temperature and environmental health problems like the melting of poles, rise in sea level and, the increase in cancers in humans.

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt & reverse land degradation and halt biodiversity loss are some of the targets under SDG 15 ‘Life on land’ which is a key sustainable development goal that the world is conscious about. A thriving life on earth is the basics of our life on this planet. We are all part of the global ecosystems and have done serious damages to them through deforestation, loss of natural habitats, and land degradation. Promotion of sustainable use of natural resources and preservation of biodiversity is key to our own survival. It is the need of the hour to conserve and restore forests, wetlands, mountains, and deserts. and sustainable use of terrestrial and inland freshwater resources. 

What are the challenges

Nature is the heart of our survival. Human activities have altered nearly every portion of the earth surface, pushing wildlife and nature into a smaller and smaller part of the planet. About a million animals and plant species are at the risk of extinction within the coming years. Studies show that the health of the ecosystems on which humans and other  species exist is deteriorating  more rapidly than ever before. And it is  affecting the foundation of our economies, livelihoods, food security, health and quality of life all over the world. Deforestation and desertification due to human activities and climate change pose significant challenges to sustainable development and have impacted the lives and livelihoods of millions. As we continue to encroach upon fragile ecosystems, we are bringing humans increasingly in touch with wildlife, which eventually allow pathogens to spread to livestocks and humans who raises the risks of disease onset and amplification.

How Pranapoorna products helps to solve these challenges

Businesses and ecosystems are interconnected. Companies have an impact on ecosystems because they are dependent on both provisioning services (eg. freshwater, fiber, food) and regulatory services (eg. climate regulation, flood control, water purification) ecosystem provide. To preserve the integrity and vitality of natural resources today and for generations to come, to ensure socio-economic growth and long term prosperity, sustainable land management is essential. 

Praanapoorna makes direct interventions to contribute to this sustainable development goal by helping consumers by providing their wide range of natural products. Praanapoorna invested in strategies to encourage the sustainable use of locally available resources. All Praanapoorna products are 100% natural, handmade, and do not harm nature either during the production or use phase. To guarantee the supply of natural resources and raw materials in the future, Praanapoorna set up their products and services to save the already existing natural resources. The water used with Praanapoorna natural products naturally rejuvenates the soil and the water. They act as natural fertilizers for plants or naturally clean drains depending on the end-use of the product. Their efforts on reducing water usage implemented through consuming less water for wash and washed water can be released to plants directly without any treatment. Praanapoorna products contribute to safe living on land and inviting more life forces into our lives. Other appreciable things Praanapoorna contributes towards this SDG are their campaign towards a ‘zero landfill’ and regular workshops & awareness sessions for the public.