About Us

Harnessing Nature's Essence for Sustainable Living

Smitha Kamath, a former polymer engineer, worked for 16 years in the corporate sector, experienced the emotional trauma of witnessing her two-year-old daughter suffer from acute skin allergies. Determined to address the root cause rather than simply treating the symptoms, Smitha embarked on a journey of discovery, studying the products used by her family and their impact on well-being.

This pivotal moment ignited Smitha’s transformation from a corporate to an advocate of sustainable Natural living. She realized that everything, from our food to the products we use, is interconnected and plays a significant role in our overall well-being. Motivated by her daughter’s health struggles, Smitha created a brand offering natural, eco-friendly alternatives to chemical-laden products.

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Meet Our Team

  • Ashok (Production Director, Mysore)

    Ashok possesses a background as a mechanical engineer and has an impressive 40-year entrepreneurial journey. In the last 3 years, he has emerged as a passionate eco-warrior and dedicated green entrepreneur. Through workshops and awareness sessions, he actively advocates for chemical-free living both on an individual and community level. Notably, he has played a crucial role in successfully implementing large-scale composters at hotels and places of worship in Mysore, furthering his commitment to sustainable practices.

  • Srushti Jayaram (Production Director, Chikmagalur)

    Shrushtiis an avid environmentalist working continuously to reduce the usage of materials that adversely affect the environment. She has taken various green initiatives starting from waste management and composting in an apartment she lived continuing to various carnivals where she worked with the organizers to eliminate single-use crockery and cutlery. Having lived in Bengaluru for nearly 24 years, she decided to leave the hustle-bustle of city life and move back to the village to convert their farm into a natural and sustainable one.

  • Suchitra Kariyappa (Director Supply Chain planning & E-Commerce strategy)

    Suchitra is a Software Engineer turned Entrepreneur following her passion for sustainability and Entrepreneurship. Her interest and focus is to adopt and promote responsible living having minimal negative impact on the Environment. This has led her to look for alternatives to existing solutions and recreate the products using sustainable ingredients.

    In the past, she was the Co-founder of Suvidha Ecofuels, in charge of biodiesel production. At Praanapoorna, Suchitra drives Local Production and manages the overall supply chain from sourcing local raw materials to Order fulfillment through various E-Commerce partner sites.

  • Smitha Kamath (Founder and Director, Praanapoorna Natural Products & PraanaPoorna Collective)

    Smitha is a dedicated advocate for sustainability and environmental conservation. She is the founder of Praanapoorna Natural Products and PraanaPoorna Collective, which focus on revitalizing handcrafted natural products and promoting sustainable lifestyles. Smitha strongly believes in the principles of circular economy, community production models, and the use of local alternatives to replace harmful petrochemical-based products. In her ongoing pursuit of creating sustainable alternatives, Smitha actively engages in product engineering. Her primary focus is on developing natural alternatives using locally available raw materials to replace petrochemical-based products. To ensure the highest standards of quality and safety, she conducts thorough research and development, formulates products with desired functionalities, and subjects them to rigorous lab testing.

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Our Advisors

  • Karan Kaushik

    Karan has over 15 years of diverse experience leading programs and building strategic partnerships, across Defense Aerospace, Electric Mobility and Social Entrepreneurship. He has worked with over 25 social impact organizations, coaching and advising entrepreneurs in building stronger organizations, and creating measurable social impact.

  • Sharmila Martis

    Sharmila Martis, Founder Director Gift of Time Foundation and Pop In&Out Ventures has over 22 years of work experience across start ups, advertising & advertising working across India, Singapore, Malaysia and Vietnam

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Our Vision: Reviving Nature’s Antimicrobial Goodness

PraanaPoorna Collective is dedicated to providing natural and effective cleaning solutions that prioritize the inherent antimicrobial goodness of bio-based, locally sourced ingredients. By incorporating ingredients like soapnuts, citrus enzymes, and tree resins, we aim to offer products that clean effectively and protect against harmful microbes without the risks associated with synthetic or chemical agents.

Central to PraanaPoorna’s philosophy is the concept of “prana,” the life force that nourishes and sustains us. Our products are carefully crafted using CDG-certified natural, unrefined, and raw origin ingredients, preserving the purity and vitality of the raw materials throughout the production process. This ancient wisdom reminds us of the interconnectedness of all living beings and natural elements, and we strive to incorporate this life force into our offerings.

Our Mission: Embracing Nature’s Vitality for Ecosystem Restoration

At PraanaPoorna Collective, our mission is to revolutionize how we approach cleaning and hygiene while prioritizing sustainability, well-being, and equitable access to natural solutions. Inspired by the vision of our founder, Smitha Kamath, we are committed to harnessing natural ingredients’ raw origin and inherent vitality to create products that enhance the health of individuals and the environment.

Praanapoorna aims to revolutionize the way we clean our environment by introducing natural disinfectant cleaners and antimicrobial detergents that are non-toxic, highly effective, and safe. These innovative products not only reduce water usage but also prevent harmful effects on water bodies, avoiding frothing.

The core philosophy of Praanapoorna lies in harnessing the power of bio-enzymes to clean our surroundings while promoting the well-being of our immune systems and the soil, the company ensures a healthy balance in our ecosystem.

A key focus of Praanapoorna is to design products that are easily biodegradable, allowing them to be effortlessly digested by the earth after use. When these products are used, the water employed in the process naturally rejuvenates the soil and water sources, acting as a natural fertilizer for plants or a means to clean drains, depending on the specific application.

With Praanapoorna’s natural solutions, we can create safe living spaces that invite more life force into our lives. Embracing these eco-friendly products contributes to ecosystem regeneration and a more sustainable way of living.

PraanaPoorna products are described as “full of prana,” reflecting our commitment to providing solutions beyond surface cleaning. Our focus on reviving bio-based, locally sourced natural ingredients ensures that our products resonate with the essence of nature, fostering a deeper connection with the environment and promoting overall well-being.Here are the core values of PraanaPoorna that define us and explain our beliefs, ethics, and reason behind what we are

How We Ensure a Minimal Ecological Footprint for Your Orders

  • We ship everything Plastic Free (right from product materials to packaging and shipping materials used), on an average, our products help us reduce our plastic footprint by approximately 2.1 Kgs per product for each product sold.
  • This effectively means, on an average, we save 12 kgs of carbon emission for each product sold. The carbon footprint of plastic (LDPE or PET, poyethylene) is about 6 kg Carbon Emission for each kg of plastic.
  • In total, we have been able to save 1,03,602 kgs of plastic from entering into landfills (since June 2019).

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